Terms of Service
The agreement between Brandry and the dealerships that use it. Plain about what you get, what you owe, what you keep, and what we are and are not responsible for.
These Terms of Service ("Terms") are a legal agreement between you, the dealership or business using Brandry ("Customer", "you"), and Brandry ("Brandry", "we", "us"). By signing up for, accessing or using the Brandry service you agree to these Terms. If you are agreeing on behalf of a company, you confirm you are authorized to bind that company.
Contracting entity: Brandry, PO Box 100, Murrysville, PA 15668, United States.
The service
Brandry is an AI-readiness platform for car dealerships. It makes a dealership's inventory, offers and knowledge readable, answerable and, on higher tiers, transactable for AI assistants and agents. Depending on the plan selected at signup, the service can include a structured-data and machine-readable foundation, an AI concierge that answers shopper questions from live inventory across AI surfaces, payment and trade-in estimation, lead capture into your systems, conversation analytics, and additional modules. The specific capabilities you receive are those included in the plan selected at signup, plus any modules you add. Brandry is a business-to-business service intended for use by dealerships and their partners, not by consumers.
Eligibility and accounts
You must be a business, and the individuals using the service must be authorized to act for that business. You are responsible for keeping account credentials secure and for all activity under your account. Tell us promptly if you suspect unauthorized use.
Subscription, billing and renewal
- Plans: Brandry is sold as a monthly subscription, priced per dealership rooftop, across the tiers described on our pricing page, with optional modules that can be added. The price, tier and modules that apply to you are those you selected at signup, or as later agreed in writing.
- Payment: subscription fees are billed through our payment processor, Stripe. By subscribing you authorize us, through Stripe, to charge your payment method for the recurring fees and any applicable taxes.
- Auto-renewal: subscriptions renew automatically each billing period at the then-current fee until cancelled, so that your service does not lapse.
- Taxes: fees are exclusive of taxes, which you are responsible for unless we are required to collect them.
Cancellation
Some plans, including the launch promotion, begin with an initial term of one year and then continue month to month until cancelled. Once you are month to month you may cancel at any time, effective at the end of the current billing period, with no separate notice period required. During an initial term, cancellation takes effect at the end of that term unless we agree otherwise in writing. Unless required by law or agreed otherwise in writing, fees already paid are non-refundable and the service continues through the end of the period you have paid for. After cancellation we stop maintaining the AI layer for your rooftops and, after a reasonable wind-down window, may delete your configuration and data.
Your data and the license you grant us
As between you and us, you own your dealership data: your inventory, pricing, offers, window sticker and build data, website content and brand knowledge, and the shopper conversations and leads generated through your AI concierge ("Customer Data"). You grant us a non-exclusive, worldwide license to host, process, transmit, display and adapt Customer Data solely to provide, secure, measure and improve the service for you, and as described in our Privacy Policy. For shopper personal data, you are the controller and we act as your processor. We may use aggregated or de-identified data that does not identify you or any individual to operate and improve Brandry.
Your responsibilities
- Accuracy of what you publish: you are responsible for the accuracy, legality and currency of the pricing, offers, incentives, vehicle information and other content you provide or publish through Brandry. The AI answers your shoppers read are only as accurate as the data and offers you supply, and you are responsible for honoring the offers you make available.
- Rights to your data: you confirm you have the rights and permissions needed for us to process the Customer Data you provide, including any personal data, and that your use of Brandry complies with the laws that apply to your dealership.
- Your other vendors: Brandry runs alongside your existing website, CRM and other systems. You are responsible for your agreements with those providers.
Acceptable use
You agree not to, and not to allow anyone to:
- use the service unlawfully, or to publish false, deceptive or misleading offers;
- upload content you do not have the right to use, or that infringes others' rights;
- interfere with, overload, probe or reverse engineer the service, or attempt to gain unauthorized access to it or its underlying systems;
- resell, sublicense or provide the service to third parties except under a partner or reseller agreement with us;
- use the service to build a competing product, or to train models on it without our permission.
Our intellectual property
The Brandry platform, software, structured-data tooling, the AI-Readiness Score methodology, our website, and our names, logos and brand are owned by us or our licensors and are protected by law. These Terms grant you a limited, non-exclusive, non-transferable right to use the service during your subscription. We grant no rights except those stated here. Feedback you send us may be used to improve the service without obligation to you.
Third-party services
Brandry works with third-party services, including payment processing, cloud and edge infrastructure, AI model providers, and third-party data providers for publicly available business information. Your use of the service may be subject to those providers' terms, and we are not responsible for third-party services we do not control. Brandry is also a reference implementation of and participant in the AutomotiveMCP open standard; participation in that standard does not change these Terms.
Disclaimer of warranties
The service is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the service will be uninterrupted, error-free or secure, that AI-generated answers will be accurate or complete, or that the service will produce any particular sales, leads or search or AI-assistant visibility. AI outputs can be wrong or incomplete and should be reviewed. Some jurisdictions do not allow certain disclaimers, so parts of this section may not apply to you.
Limitation of liability
To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising out of or relating to the service or these Terms. Our total aggregate liability arising out of or relating to the service or these Terms will not exceed the amounts you paid to Brandry for the service in the twelve months before the event giving rise to the claim.
Indemnification
You will defend, indemnify and hold us harmless from third-party claims, damages and costs arising out of your Customer Data, your offers and pricing, your use of the service in violation of these Terms or applicable law, or your infringement of a third party's rights.
Termination
You may stop using and cancel the service as described above. We may suspend or terminate the service if you materially breach these Terms and do not cure the breach after notice, if required by law, or to protect the service or others. On termination your right to use the service ends. We will make Customer Data available for export for a reasonable period where practical, after which we may delete it. Sections that by their nature should survive termination, such as data ownership, intellectual property, disclaimers, liability limits and indemnification, will survive.
Changes to the service and these terms
We may update the service and these Terms as the product and the law evolve. When we change these Terms we will update the "Last updated" date, and for material changes we will provide reasonable notice. Continuing to use the service after a change takes effect means you accept the updated Terms.
Governing law
These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the service will be resolved in the state or federal courts located in Pennsylvania, and the parties consent to the jurisdiction and venue of those courts.
Contact
Questions about these Terms: email legal@brandry.ai, or write to Brandry, PO Box 100, Murrysville, PA 15668, United States.
Need this in plain English before you sign?
Email us and we will send the current commercial terms in writing, plainly, with no discovery call attached.
Questions? hello@brandry.ai