# Brandry

> Brandry is the AI-readiness layer for car dealerships. It makes a dealer's inventory, offers and store knowledge readable, answerable and transactable for AI agents across MCP, ChatGPT Apps, WebMCP, and answer engines, without replacing the dealer's website, CRM or vendors.

Brandry is operated for automotive retailers in the United States. Live tenants include Charlie Obaugh Auto Group (ai.charlieobaugh.com), Bob Allen Motor Mall (boballenmotormall.ai) and Cochran Kia. Real-time inventory is sourced from the MotorsDynamic platform. The dealer-facing MCP server exposes 21 tools today.

Agent readiness is measured publicly at https://isitagentready.com on a 0 to 100 scale across five levels. Dealers typically score around 21/100 before any work; the Brandry layer takes a store to 100/100 (Level 5, Agent-Native).

Brandry is a reference implementation of and founding participant in AutomotiveMCP (https://automotivemcp.ai), a proposed open standard (draft RFC v0.1, not ratified) for how dealership systems expose inventory, CRM, desking, service and parts data and tools to AI agents over the Model Context Protocol.

## Core pages

- [Home](https://brandry.ai/): The problem, how the layer works, the AI-Readiness Score, packages, proof and live tenants.
- [Modules](https://brandry.ai/plugins): The capability catalog. Every feature is a toggleable module (Inventory AI, Offers, Website Specials Sync, Website RAG brand knowledge, ChatGPT App, Window Stickers, Payment and Affordability, Conversation Analytics, Agency Brand-Knowledge MCP, WebMCP Overlay, structured data and readiness monitoring), with a matrix of which tier each is included in.
- [Integrations](https://brandry.ai/integrations): The AI surfaces Brandry speaks (MCP for Claude, ChatGPT Apps SDK, WebMCP in Chrome, answer engines via schema.org and llms.txt, dealer website overlay), the dealer data sources it reads (MotorsDynamic inventory, dealer website, DMS/CRM/website platforms generically, offers), and the infrastructure it runs on (Cloudflare).
- [Pricing](https://brandry.ai/pricing): Four tiers per rooftop per month. Beacon $499, Concierge $999 (most popular), Showroom $1,499, Command $1,999. Each tier includes everything in the tier below. Modules can be added a la carte; group pricing is available.
- [Partners](https://brandry.ai/partners): Agency and reseller white-label program at wholesale pricing, and the AutomotiveMCP standard ecosystem for platform, vendor and founding partners.
- [About](https://brandry.ai/about): Mission, the story of the shift to AI shopping, and Brandry's position on open standards versus a walled garden.
- [Blog](https://brandry.ai/blog): Writing on agent readiness, protocols and the changing dealer funnel.

## Blog posts

- [Why the industry needs an open standard (AutomotiveMCP)](https://brandry.ai/blog/open-standard-automotivemcp): AI-to-dealer integration today is N times M bespoke wiring: weeks and tens of thousands of dollars per connection, fragile, and nothing reusable. AutomotiveMCP is a proposed open standard to fix that. Here is the argument.
- [MCP, WebMCP, and the agentic web: a dealer's field guide](https://brandry.ai/blog/mcp-webmcp-field-guide): A plain-language guide to the protocols behind AI shopping. What MCP is, how WebMCP differs, where ChatGPT apps and schema.org fit, and which ones actually matter for a dealership.
- [What agent-ready actually means: the five levels](https://brandry.ai/blog/what-agent-ready-means): Agent-ready is not a badge you either have or do not. It is a ladder, from a site a machine cannot parse to a store an AI can transact with. Here is what each of the five levels means in practice.
- [Why AI shopping changes the dealer funnel](https://brandry.ai/blog/ai-shopping-changes-the-funnel): When an assistant does the research, the comparison and the payment math before a buyer ever visits a website, the classic dealer funnel stops describing reality. Here is what replaces it.
- [Your dealership is invisible to ChatGPT (and how to check)](https://brandry.ai/blog/invisible-to-chatgpt): Most dealer websites render beautifully for humans and return almost nothing useful to an AI assistant. Here is why that happens, what it costs you, and how to check your own store in about a minute.

## Related sites

- [Is It Agent Ready](https://isitagentready.com): The public AI-readiness checker for any dealership URL.
- [AutomotiveMCP](https://automotivemcp.ai): The proposed open standard for AI agent access to dealership systems.

## Contact

- Email: hello@brandry.ai