[
  {
    "id": "page:/",
    "type": "page",
    "title": "Brandry - Be the dealership AI recommends",
    "summary": "The problem, how the AI-readiness layer works, the AI-Readiness Score, packages, proof and live tenants.",
    "url": "https://brandry.ai/",
    "keywords": [
      "brandry",
      "be",
      "the",
      "dealership",
      "ai",
      "recommends"
    ]
  },
  {
    "id": "page:/plugins",
    "type": "page",
    "title": "Modules - the Brandry capability catalog",
    "summary": "The capability catalog. Every feature is a toggleable module, with a matrix of which tier each one is included in.",
    "url": "https://brandry.ai/plugins",
    "keywords": [
      "modules",
      "the",
      "brandry",
      "capability",
      "catalog"
    ]
  },
  {
    "id": "page:/pricing",
    "type": "page",
    "title": "Pricing - Brandry packages per rooftop, per month",
    "summary": "Four tiers per rooftop per month: Beacon $499, Concierge $999, Showroom $1,499, Command $1,999. Each tier includes everything in the tier below.",
    "url": "https://brandry.ai/pricing",
    "keywords": [
      "pricing",
      "brandry",
      "packages",
      "per",
      "rooftop",
      "per",
      "month"
    ]
  },
  {
    "id": "page:/integrations",
    "type": "page",
    "title": "Integrations - what Brandry connects to and speaks",
    "summary": "The AI surfaces Brandry speaks, the dealer data sources it reads, and the infrastructure it runs on.",
    "url": "https://brandry.ai/integrations",
    "keywords": [
      "integrations",
      "what",
      "brandry",
      "connects",
      "to",
      "and",
      "speaks"
    ]
  },
  {
    "id": "page:/partners",
    "type": "page",
    "title": "Partners - agency, reseller and standards program",
    "summary": "The agency and reseller white-label program at wholesale pricing, and the AutomotiveMCP standard ecosystem.",
    "url": "https://brandry.ai/partners",
    "keywords": [
      "partners",
      "agency",
      "reseller",
      "and",
      "standards",
      "program"
    ]
  },
  {
    "id": "page:/about",
    "type": "page",
    "title": "About - why Brandry exists",
    "summary": "Mission, the story of the shift to AI shopping, and Brandry's position on open standards versus a walled garden.",
    "url": "https://brandry.ai/about",
    "keywords": [
      "about",
      "why",
      "brandry",
      "exists"
    ]
  },
  {
    "id": "page:/blog",
    "type": "page",
    "title": "Blog - Brandry on agent readiness",
    "summary": "Writing on agent readiness, protocols and the changing dealer funnel.",
    "url": "https://brandry.ai/blog",
    "keywords": [
      "blog",
      "brandry",
      "on",
      "agent",
      "readiness"
    ]
  },
  {
    "id": "post:open-standard-automotivemcp",
    "type": "article",
    "title": "Why the industry needs an open standard (AutomotiveMCP)",
    "summary": "AI-to-dealer integration today is N times M bespoke wiring: weeks and tens of thousands of dollars per connection, fragile, and nothing reusable. AutomotiveMCP is a proposed open standard to fix that. Here is the argument.",
    "url": "https://brandry.ai/blog/open-standard-automotivemcp",
    "published": "2026-07-15",
    "category": "Standards",
    "keywords": [
      "standards"
    ]
  },
  {
    "id": "post:mcp-webmcp-field-guide",
    "type": "article",
    "title": "MCP, WebMCP, and the agentic web: a dealer's field guide",
    "summary": "A plain-language guide to the protocols behind AI shopping. What MCP is, how WebMCP differs, where ChatGPT apps and schema.org fit, and which ones actually matter for a dealership.",
    "url": "https://brandry.ai/blog/mcp-webmcp-field-guide",
    "published": "2026-06-24",
    "category": "Technology",
    "keywords": [
      "technology"
    ]
  },
  {
    "id": "post:what-agent-ready-means",
    "type": "article",
    "title": "What agent-ready actually means: the five levels",
    "summary": "Agent-ready is not a badge you either have or do not. It is a ladder, from a site a machine cannot parse to a store an AI can transact with. Here is what each of the five levels means in practice.",
    "url": "https://brandry.ai/blog/what-agent-ready-means",
    "published": "2026-06-03",
    "category": "Fundamentals",
    "keywords": [
      "fundamentals"
    ]
  },
  {
    "id": "post:ai-shopping-changes-the-funnel",
    "type": "article",
    "title": "Why AI shopping changes the dealer funnel",
    "summary": "When an assistant does the research, the comparison and the payment math before a buyer ever visits a website, the classic dealer funnel stops describing reality. Here is what replaces it.",
    "url": "https://brandry.ai/blog/ai-shopping-changes-the-funnel",
    "published": "2026-05-14",
    "category": "Strategy",
    "keywords": [
      "strategy"
    ]
  },
  {
    "id": "post:invisible-to-chatgpt",
    "type": "article",
    "title": "Your dealership is invisible to ChatGPT (and how to check)",
    "summary": "Most dealer websites render beautifully for humans and return almost nothing useful to an AI assistant. Here is why that happens, what it costs you, and how to check your own store in about a minute.",
    "url": "https://brandry.ai/blog/invisible-to-chatgpt",
    "published": "2026-04-29",
    "category": "Visibility",
    "keywords": [
      "visibility"
    ]
  },
  {
    "id": "tier:beacon",
    "type": "pricing_tier",
    "title": "Beacon - $499 per rooftop per month",
    "summary": "The AI-ready foundation. Machines can finally read your store.",
    "url": "https://brandry.ai/pricing#tiers",
    "price_usd": 499,
    "keywords": [
      "pricing",
      "tier",
      "beacon",
      "get found"
    ]
  },
  {
    "id": "tier:concierge",
    "type": "pricing_tier",
    "title": "Concierge - $999 per rooftop per month",
    "summary": "Everything in Beacon, plus you go live inside every AI assistant.",
    "url": "https://brandry.ai/pricing#tiers",
    "price_usd": 999,
    "keywords": [
      "pricing",
      "tier",
      "concierge",
      "get answered"
    ]
  },
  {
    "id": "tier:showroom",
    "type": "pricing_tier",
    "title": "Showroom - $1,499 per rooftop per month",
    "summary": "Everything in Concierge, plus the AI can actually close.",
    "url": "https://brandry.ai/pricing#tiers",
    "price_usd": 1499,
    "keywords": [
      "pricing",
      "tier",
      "showroom",
      "get sold"
    ]
  },
  {
    "id": "tier:command",
    "type": "pricing_tier",
    "title": "Command - $1,999 per rooftop per month",
    "summary": "Everything in Showroom, and we run the whole play for you.",
    "url": "https://brandry.ai/pricing#tiers",
    "price_usd": 1999,
    "keywords": [
      "pricing",
      "tier",
      "command",
      "done for you"
    ]
  },
  {
    "id": "module:structured-data-llms-txt",
    "type": "module",
    "title": "Structured Data + llms.txt",
    "summary": "Publishes your rooftop, every vehicle and every offer as schema.org Car, Offer and AutoDealer, plus an llms.txt and agents.md that tell an agent what you are and how to work with you.",
    "url": "https://brandry.ai/plugins",
    "tier": "Beacon",
    "keywords": [
      "schema.org json-ld",
      "llms.txt + agents.md",
      "clean sitemaps",
      "ai-bot allowlist"
    ]
  },
  {
    "id": "module:window-stickers",
    "type": "module",
    "title": "Window Stickers",
    "summary": "Per-VIN decode and a machine-readable window sticker: trim, drivetrain, packages, installed options and factory equipment, attached to the vehicle record an agent reads.",
    "url": "https://brandry.ai/plugins",
    "tier": "Beacon",
    "keywords": [
      "nhtsa decode",
      "monroney data",
      "per-vin spec record"
    ]
  },
  {
    "id": "module:readiness-badge-monitor",
    "type": "module",
    "title": "Readiness Badge + Monitor",
    "summary": "Your public AI-Readiness Score with a badge you can show, plus continuous monitoring so a website change that breaks your machine-readability gets caught instead of quietly costing you answers.",
    "url": "https://brandry.ai/plugins",
    "tier": "Beacon",
    "keywords": [
      "public score",
      "embeddable badge",
      "regression alerts"
    ]
  },
  {
    "id": "module:inventory-ai",
    "type": "module",
    "title": "Inventory AI",
    "summary": "The core concierge. Real-time inventory exposed as agent tools: search by need and budget, pull specs, compare two vehicles, check availability, surface photos and the link to the VDP. Answers come from your live feed, not a cached brochure.",
    "url": "https://brandry.ai/plugins",
    "tier": "Concierge",
    "keywords": [
      "search + filter",
      "specs + compare",
      "availability",
      "deep link to vdp"
    ]
  },
  {
    "id": "module:offers",
    "type": "module",
    "title": "Offers",
    "summary": "Current incentives, rebates, lease and finance programs and dealer cash, exposed as structured data an agent can quote and reason about instead of guessing from a PDF.",
    "url": "https://brandry.ai/plugins",
    "tier": "Concierge",
    "keywords": [
      "incentives + rebates",
      "lease and finance programs",
      "expiry aware"
    ]
  },
  {
    "id": "module:website-specials-sync",
    "type": "module",
    "title": "Website Specials Sync",
    "summary": "Whatever you merchandise on your website (specials rows, featured units, payment callouts) is mirrored into the AI layer and kept in sync, so the assistant never quotes a special you pulled last week.",
    "url": "https://brandry.ai/plugins",
    "tier": "Concierge",
    "keywords": [
      "specials mirroring",
      "continuous sync",
      "drift detection"
    ]
  },
  {
    "id": "module:chatgpt-app",
    "type": "module",
    "title": "ChatGPT App",
    "summary": "Your own published app inside ChatGPT, built on the Apps SDK, running against the same live inventory. Buyers add your store and shop it in the conversation they are already having.",
    "url": "https://brandry.ai/plugins",
    "tier": "Concierge",
    "keywords": [
      "apps sdk",
      "add-to-chatgpt button",
      "live inventory"
    ]
  },
  {
    "id": "module:website-rag-brand-knowledge",
    "type": "module",
    "title": "Website RAG (Brand Knowledge)",
    "summary": "We index your real site: hours, staff, departments, service and parts policies, financing and warranty pages, your brand voice. The agent answers store questions the way your people would, instead of inventing an answer or refusing.",
    "url": "https://brandry.ai/plugins",
    "tier": "Showroom",
    "keywords": [
      "site knowledge index",
      "policy + faq answers",
      "on-brand tone"
    ]
  },
  {
    "id": "module:payment-affordability",
    "type": "module",
    "title": "Payment + Affordability",
    "summary": "Real math in the conversation: finance, lease and cash across multiple terms, trade-in estimate with payoff, and budget match that turns \"a truck around $500 a month\" into actual units on your lot.",
    "url": "https://brandry.ai/plugins",
    "tier": "Showroom",
    "keywords": [
      "finance / lease / cash",
      "trade estimate + payoff",
      "budget to inventory match"
    ]
  },
  {
    "id": "module:conversation-analytics",
    "type": "module",
    "title": "Conversation Analytics",
    "summary": "What buyers actually asked the AI about your store, which vehicles surfaced, which questions the agent could not answer, and where a conversation stopped short of a lead. The gaps are the roadmap.",
    "url": "https://brandry.ai/plugins",
    "tier": "Showroom",
    "keywords": [
      "question themes",
      "vehicle surfacing",
      "unanswered gaps",
      "drop-off points"
    ]
  },
  {
    "id": "module:webmcp-overlay",
    "type": "module",
    "title": "WebMCP Overlay",
    "summary": "Your own website becomes operable by an agent in the browser. Using WebMCP (a Chrome origin trial), the overlay exposes your site's real actions (search inventory, price a payment, start a lead) as tools an in-browser agent can call on the page the shopper is standing on.",
    "url": "https://brandry.ai/plugins",
    "tier": "Command",
    "keywords": [
      "webmcp origin trial",
      "on-site agent tools",
      "no site rebuild"
    ]
  },
  {
    "id": "module:agency-brand-knowledge-mcp",
    "type": "module",
    "title": "Agency Brand-Knowledge MCP",
    "summary": "An MCP endpoint pointed at your agency's own tools. Your creative team, or their AI, can pull live inventory, current offers and the dealer's brand knowledge straight into ad copy, landing pages and campaigns, so the creative is on-brand and never quotes a sold unit.",
    "url": "https://brandry.ai/plugins",
    "tier": "Command",
    "keywords": [
      "mcp for creative tooling",
      "live inventory + offers",
      "brand voice + guardrails"
    ]
  }
]